INDUSTRIAL
INDUSTRIAL is the digital home base for West Coast action sports. Built by the community, for the community. Covering skate, BMX, MTB, snow, moto, surf, climbing, and wake across Arizona, Southern California, Northern California, Nevada, Utah, and the Pacific Northwest.
Concrete. Dirt. Steel. Water. Soul. — Imagined 1996. Forged forward.
The Dispatch — Regional Action Sports News
Daily curated action sports news, event recaps, and community highlights from across the West Coast. Each region — Arizona, SoCal, NorCal, Nevada, Utah, and the Pacific Northwest — has its own Dispatch with localized coverage of skateboarding, BMX, mountain biking, motocross, surfing, snowboarding, climbing, and wakeboarding.
Stories — Editorial Features & Rider Profiles
In-depth editorial features, athlete profiles, brand spotlights, and cultural commentary from the action sports world. Original long-form storytelling covering the people, places, and culture that define West Coast riding.
Media — Videos, Photos & Creator Showcases
Action sports video parts, photo galleries, and creator showcases. Browse skateboarding clips, BMX edits, mountain bike films, surf footage, snowboard videos, and motocross highlights from independent filmmakers and photographers across the West Coast.
Community — Regional Yards & Sport Channels
Join the conversation. INDUSTRIAL's community is organized into regional "Yards" — local hubs where riders share session photos, event updates, spot tips, and gear reviews. Each Yard has sport-specific channels for focused discussion.
- Community Home
- Arizona Yard — Scottsdale HQ, Phoenix, Tempe, Sedona
- SoCal Yard — Los Angeles, San Diego, Orange County
- NorCal Yard — San Francisco, Bay Area, Sacramento
- Nevada Yard — Las Vegas, Reno
- Utah Yard — Salt Lake City, Park City, Moab
- PNW Yard — Portland, Seattle, Pacific Northwest
Events — Contests, Jams & Meetups
Find and share action sports events across the West Coast. Skatepark jams, BMX contests, mountain bike races, surf competitions, motocross events, and community meetups — organized by region and sport.
Browse Events
Shop — Drops, Essentials & Collabs
Limited drops, everyday essentials, and brand collaborations. INDUSTRIAL merchandise designed for the action sports lifestyle — tees, hoodies, hats, and accessories with the industrial aesthetic.
Sports Coverage
INDUSTRIAL covers eight core action sports disciplines across the West Coast:
- 🛹 Skateboarding — Street, park, vert, and bowl skating
- 🚲 BMX — Street, park, dirt, and flatland
- 🚵 Mountain Biking — Trail, downhill, enduro, and freeride
- 🏄 Surfing — Shortboard, longboard, and bodyboarding
- 🏂 Snowboarding & Skiing — Park, backcountry, and resort
- 🏍️ Motocross & FMX — Supercross, motocross, and freestyle
- 🧗 Climbing — Bouldering, sport, trad, and gym
- 🏄♂️ Wakeboarding — Cable, boat, and wake surfing
About INDUSTRIAL
Imagined by Doug Butcher in 1996 as a skate shop in Scottsdale, Arizona. Revived by Dougie Butcher and forged for the next generation by Anthony Conti. INDUSTRIAL has been reborn as the definitive digital platform for West Coast action sports culture — a community-driven home base connecting riders, filmmakers, photographers, and fans across eight sports and six regions.
Headquartered in Scottsdale, Arizona. Covering Arizona, Southern California, Northern California, Nevada, Utah, and the Pacific Northwest.
Sponsors & Partners
INDUSTRIAL partners with action sports brands, local businesses, and lifestyle companies through targeted sponsorship placements across the platform, newsletter, and events.